Do you know what Pantone, CMYK, RGB or Hexadecimal are? They are different systems of mixing colour for specific mediums. Pantone and CMYK are used for printing. RGB and Hexadecimal are used for defining colour on computer screens and devices. These colour systems do not always appear to be the same colour in print as they do on a screen.
A professional designer will help you choose a colour that will look the same in all mediums so you don’t have to worry about maintaining the colour consistency of your brand. #BrandConsistency#GoPro#GoBigShoe
We don’t normally do “before and after” posts but sometimes an opportunity arises that just can’t be missed. We’re using this example because it illustrates the obvious… Go Pro!
The before example was a FREE design that came with a purchased writing service. The client was not impressed and asked Big Shoe to help. Low funding didn’t allow us to reinvent the wheel but we were able to take the existing layout and create a much more professional look.
Big Shoe is proud that a large portion of their work is for not-for-profit organizations. Hiring a professional designer for your promotional materials conveys that you are a serious and reputable organization and in turn increases fundraising dollars.
Big Shoe was asked to redesign a logo in order to accommodate a clients joint venture with another association. Initially, it was thought that the solution was to combine the 2 logos but the founding association had an established reputation and an already recognizable logo. The new logo needed to convey that they were now serving the Canadian and American automobile trade & shipping industries.
Below is our before and after logo transformation. We like it. It is more compact. The simple symbols of the Canadian maple leaf and the the American star within the letters convey that NAATA is a cross-border association while leaving it’s solid reputation and recognizable logo intact.
The client was pleased. That is what counts the most!
Ontario Public Health Association (OPHA) Fall Forum, Health Promotion Ontario Annual Conference. Preliminary Program and Registration Brochure. The theme of the event is Taking Action on the Built Environment.