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Tag: Redesign

NAATA Logo Redesign — Challenge Met!

Branding, Corporate, Corporate Identity, Not-for-profit

Big Shoe was asked to redesign a logo in order to accommodate a clients joint venture with another association. Initially, it was thought that the solution was to combine the 2 logos but the founding association had an established reputation and an already recognizable logo. The new logo needed to convey that they were now serving the Canadian and American automobile trade & shipping industries.

Below is our before and after logo transformation. We like it. It is more compact. The simple symbols of the Canadian maple leaf and the the American star within the letters convey that NAATA is a cross-border association while leaving it’s solid reputation and recognizable logo intact.

The client was pleased. That is what counts the most!

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Relax while you browse

Birdsong is relaxing and reassuring because over thousands of years animals, including humans, have learnt that when birds are singing we are safe. Birdsong is also nature’s alarm clock, with the dawn chorus signalling the start of the day, so it stimulates us cognitively.

https://bigshoe.net/wp-content/uploads/Birds-chirping-sound-morning-bird-sounds.mp3
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