Big Shoe is happy to add Capasiti Consulting Inc. to our client list. Thank you for choosing us to develop your corporate branding i.e., logo, business cards and letterhead.
The purpose of a logo is to convey the values and goals of your company in one simple symbol. A good designer will help you to define these values and goals before you begin the logo design process.
Your logo is the footprint of your business, leave the right impression!
Big Shoe was asked to redesign a logo in order to accommodate a clients joint venture with another association. Initially, it was thought that the solution was to combine the 2 logos but the founding association had an established reputation and an already recognizable logo. The new logo needed to convey that they were now serving the Canadian and American automobile trade & shipping industries.
Below is our before and after logo transformation. We like it. It is more compact. The simple symbols of the Canadian maple leaf and the the American star within the letters convey that NAATA is a cross-border association while leaving it’s solid reputation and recognizable logo intact.
The client was pleased. That is what counts the most!
The Hincks-Dellcrest Centre Workshop brochure cover.