We don’t normally do “before and after” posts but sometimes an opportunity arises that just can’t be missed. We’re using this example because it illustrates the obvious… Go Pro!
The before example was a FREE design that came with a purchased writing service. The client was not impressed and asked Big Shoe to help. Low funding didn’t allow us to reinvent the wheel but we were able to take the existing layout and create a much more professional look.
Big Shoe was asked to redesign a logo in order to accommodate a clients joint venture with another association. Initially, it was thought that the solution was to combine the 2 logos but the founding association had an established reputation and an already recognizable logo. The new logo needed to convey that they were now serving the Canadian and American automobile trade & shipping industries.
Below is our before and after logo transformation. We like it. It is more compact. The simple symbols of the Canadian maple leaf and the the American star within the letters convey that NAATA is a cross-border association while leaving it’s solid reputation and recognizable logo intact.
The client was pleased. That is what counts the most!