{"id":2784,"date":"2015-01-21T12:04:05","date_gmt":"2015-01-21T12:04:05","guid":{"rendered":"https:\/\/bigshoe.net\/work\/?p=2784"},"modified":"2020-05-26T12:05:44","modified_gmt":"2020-05-26T12:05:44","slug":"naata-logo-redesign-challenge-met","status":"publish","type":"post","link":"https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/","title":{"rendered":"NAATA Logo Redesign \u2014 Challenge Met!"},"content":{"rendered":"\n<p>Big Shoe was asked to redesign a logo in order to accommodate a clients joint venture with another association. Initially, it was thought that the solution was to combine the 2 logos but the founding association had an established reputation and an already recognizable logo. The new logo needed to convey that they were now serving the Canadian and American automobile trade &amp; shipping industries.<\/p>\n\n\n\n<p>Below&nbsp;is our before and after logo transformation.&nbsp;We like it. It is more compact. The simple symbols of the Canadian maple leaf and the the American star within the letters convey that NAATA is a cross-border association while leaving it\u2019s solid reputation and recognizable logo intact.<\/p>\n\n\n\n<p>The client was pleased. That is what counts the most!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big Shoe was asked to redesign a logo in order to accommodate a clients joint venture with another association. Initially, it was thought that the solution was to combine the 2 logos but the founding association had an established reputation and an already recognizable logo. The new logo needed to convey that they were now serving the Canadian and American &#8230; <\/p>\n<div><a href=\"https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7,8],"tags":[17,20,31,37,39],"class_list":["post-2784","post","type-post","status-publish","format-standard","hentry","category-branding","category-logo","category-not-for-profit","tag-branding","tag-collateral-materials","tag-logo","tag-redesign","tag-typography","no-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NAATA Logo Redesign \u2014 Challenge Met! - big shoe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NAATA Logo Redesign \u2014 Challenge Met! - big shoe\" \/>\n<meta property=\"og:description\" content=\"Big Shoe was asked to redesign a logo in order to accommodate a clients joint venture with another association. Initially, it was thought that the solution was to combine the 2 logos but the founding association had an established reputation and an already recognizable logo. The new logo needed to convey that they were now serving the Canadian and American ... Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/\" \/>\n<meta property=\"og:site_name\" content=\"big shoe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bigshoedesign\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-21T12:04:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-26T12:05:44+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bigshoeinc\" \/>\n<meta name=\"twitter:site\" content=\"@bigshoeinc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/bigshoe.net\/work\/#\/schema\/person\/f14058c4b9b0a2105b3b6447102cfea1\"},\"headline\":\"NAATA Logo Redesign \u2014 Challenge Met!\",\"datePublished\":\"2015-01-21T12:04:05+00:00\",\"dateModified\":\"2020-05-26T12:05:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/\"},\"wordCount\":129,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bigshoe.net\/work\/#organization\"},\"keywords\":[\"branding\",\"collateral Materials\",\"logo\",\"Redesign\",\"Typography\"],\"articleSection\":[\"branding\",\"corporate Identity\",\"not-for-profit\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/\",\"url\":\"https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/\",\"name\":\"NAATA Logo Redesign \u2014 Challenge Met! 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Initially, it was thought that the solution was to combine the 2 logos but the founding association had an established reputation and an already recognizable logo. The new logo needed to convey that they were now serving the Canadian and American ... Read More","og_url":"https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/","og_site_name":"big shoe","article_publisher":"https:\/\/www.facebook.com\/bigshoedesign","article_published_time":"2015-01-21T12:04:05+00:00","article_modified_time":"2020-05-26T12:05:44+00:00","author":"admin","twitter_card":"summary_large_image","twitter_creator":"@bigshoeinc","twitter_site":"@bigshoeinc","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/#article","isPartOf":{"@id":"https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/"},"author":{"name":"admin","@id":"https:\/\/bigshoe.net\/work\/#\/schema\/person\/f14058c4b9b0a2105b3b6447102cfea1"},"headline":"NAATA Logo Redesign \u2014 Challenge Met!","datePublished":"2015-01-21T12:04:05+00:00","dateModified":"2020-05-26T12:05:44+00:00","mainEntityOfPage":{"@id":"https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/"},"wordCount":129,"commentCount":0,"publisher":{"@id":"https:\/\/bigshoe.net\/work\/#organization"},"keywords":["branding","collateral Materials","logo","Redesign","Typography"],"articleSection":["branding","corporate Identity","not-for-profit"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/","url":"https:\/\/bigshoe.net\/work\/naata-logo-redesign-challenge-met\/","name":"NAATA Logo Redesign \u2014 Challenge Met! 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