The purpose of a logo is to convey the values and goals of your company in one simple symbol. A good designer will help you to define these values and goals before you begin the logo design process.
Your logo is the footprint of your business, leave the right impression!
It’s a serious pet peeve when you tell people you are a graphic designer. The responses are often ignorantly lame and demeaning. We design the world you look at people! If you paid more attention and hire skilled professionals it would be a much better looking world. Just sayin’
That said, this vid is a good laugh!
Big Shoe is proud that a large portion of their work is for not-for-profit organizations. Hiring a professional designer for your promotional materials conveys that you are a serious and reputable organization and in turn increases fundraising dollars.